Yggdrasil pens deal with Tipsport
Partnership will see gaming supplier enter Czech Republic market for first time
Yggdrasil has signed a gaming deal with Tipsport, an agreement that will see it make its debut in the regulated Czech Republic igaming market for the first time. The gaming supplier will supply the country’s largest operator, Tipsport, with its portfolio of innovative, high-quality casino games.
Tipsport is the country’s largest betting and gaming brand, with more than 1,000 retail outlets and a rapidly growing online offering that will now feature some of Yggdrasil’s slot games, including latest releases Vikings Go To Hell and Tut’s Twister.
The leading Czech operator will also use Yggdrasil’s unique in-game promotional tool BOOST® that enhances player experience via in-game tournaments, cash races and missions.
Yggdrasil games are expected to go live in the Czech Republic with Tipsport in the coming months, in full compliance with the Czech Republic’s requirements.
The Czech Republic’s online regulated market came into force on 1st January 2017, following the introduction of a new Gambling Act. The market generated €1.58 billion in gross win in 2017 with online contributing €380 million of that total, according to H2 Gambling Capital data.
Yggdrasil’s games are live in a host of regulated and newly regulated markets including the UK, Italy, Estonia, Latvia, Belgium and Denmark, with its games due to imminently launch in Spain, alongside Czech Republic.
Fredrik Elmqvist, CEO, Yggdrasil, said: “In February this year we signed a deal to enter Spain, one of Europe’s fastest-growing and most exciting jurisdictions, and today we’re announcing our entry into the Czech Republic with leading brand Tipsport.
“As part of our long-term strategy, we are committed to expanding our regulated market footprint. If we feel an environment is right for our leading games and promotional tools, then we will enter it with the best possible partners. We’re excited to be going live with Tipsport and fostering a long-term partnership.”
Jakob Lorentzon, Head of Online Casino, Tipsport, said: “We are delighted to be partnering with such an innovative and dynamic business as Yggdrasil. Their games perform very well in regulated markets and we are very much looking forward to offering them to our large and expanding customer base.”
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