Yggdrasil lands milestone content deal with Intralot Italy
Leading provider to supply best-performing content in major regulated market
Yggdrasil has struck an agreement with Intralot to supply its best-performing slots content in Italy, one of the world’s most established regulated markets.
Under the terms of the transaction, Intralot will be adding Yggdrasil’s award-winning content range of video slots, including blockbuster games Vikings go to Hell and sequel Vikings Go Berzerk, as well as its latest release, Penguin City, all three of which have risen to the top of the slot charts.
Yggdrasil CEO, Fredrik Elmqvist, said: “Extending our partnerships across major regulated and newly regulated markets is part of our long-term strategy so we’re delighted to announce our agreement with Intralot. Italy is a well-established online gaming market and we expect further growth in the future with demand from operators there increasing year-on-year.”
The extensive suite of best-performing Yggdrasil slots come coupled with with its proprietary range of in-game promotional tools, BOOST®. This will allow Intralot to run promotions from within the game client offering maximum cross-sell opportunities and a superior player experience using in-game tournaments and leader boards, configurable cash races, and gamification features proven to boost retention and engagement.
Francesco Mastantuoni, CEO of Intralot Italia, said: “We are very pleased with the launch of this new content, since it supports our commitment to responding to the needs of the market and catering to players’ evolving preferences. We are confident that players will embrace a wider variety of content, and that our partnership with Yggdrasil will soon yield very positive results”.
Intralot Italia is a subsidiary of Gamenet Group, one of the largest gaming companies operating in Italy in the sector of public games. With a current network of over 750 points of sale, more than 230 online games and a broad portfolio of innovative products, Intralot Italia is one of the leading operators on the Italian betting and online gaming markets.
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