Yggdrasil Gaming Signs bwin.party Agreement
Yggdrasil Gaming, provider or market-leading online and mobile casino games, RNG lottery content and live lotto, has signed a slots content agreement to become a content supplier for operator bwin.party, leading provider of B2B and B2C services.
The deal will provide bwin.party with access to the full Yggdrasil suite of slots via a direct integration, including recent launches Wicked Circus, Cicicleta and Seasons. They will also receive Yggdrasil’s tools, BOOST™ and the Infinite API™ for gamification.
Previously, Yggdrasil had a supply deal with GVC Holdings, an online gambling company, which completed the acquisition of bwin.party earlier this year. The new agreement with bwin.party is an extension of that deal, in terms of both duration and market coverage.
Fredrik Elmqvist, CEO at Yggdrasil Gaming, commented: “Bwin.party is one of the most respected operators in our industry, so it is fantastic news that they have become the latest operator to see the value in Yggdrasil’s marketing-leading games.
“This year has already been a busy one for team Yggdrasil, with new game launches, new hires and new sign-ups, and we are looking forward to forging a long and fruitful relationship with bwin.party.”
Liron Snir, Chief Product Officer at GVC Holdings, said: “We are always on the search for the very best games to offer our customers, so we are delighted to have reached this agreement with Yggdrasil.
“We are certain that Yggdrasil’s innovative and engaging slots will prove a hit with bwin.party customers.”
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