May 8 / 2018
Latest News / Casino & Gambling

Yggdrasil Gaming secures strategic partnership with Betsson

Yggdrasil strengthens partnership to enter additional regulated markets

Yggdrasil Gaming and Betsson have secured their strategic partnership following an agreement on a new comprehensive deal with the operator.

SiGMA iGaming PRAGMATIC PLAY STRIKES DANSKE SPIL PARTNERSHIP Landmark deal marks the latest expansion in the provider’s reach 8 May 2018: Pragmatic Play, the multi-award-winning casino games developer, has continued the expansion of its global reach in a landmark partnership with Danske Spil. The rapidly growing provider will provide Danske Spil with high-performing titles including Wolf Gold, Hot Safari and Journey to the West. Melissa Summerfield, Chief Commercial Officer at Pragmatic Play, said: “Danske Spil are one of Europe’s foremost operators, and we are very pleased to be bringing our acclaimed portfolio to their players in Denmark. “This is another important step for us as we continue to deliver the industry’s most sought-after collection of games in regulated markets.” Søren Schneider, Head of Product at Danske Spil, said: “Our core priority is to grow the first-class online casino experience that we bring to our players with the greatest games on the market. “Pragmatic Play have been great to work with as we activate this integration, and we look forward to enjoying a long and productive relationship as we move forward together.” Pragmatic Play releases two new games a month throughout the year, most recently the vibrant and enticing Fire 88. These games now feature with many of the world’s leading online gaming companies including Mr Green, Betclic, Lottoland and GVC Holdings.
Betsson stand SiGMA17

Yggdrasil CEO Fredrik Elmqvist said: “Betsson was one of Yggdrasil’s very first customers when we signed a partnership back in 2014, and we have both gone from strength to strength in the years since.

“Given the increased scale of both businesses now operating across multiple jurisdictions, it made sense for us to update our partnership into something more comprehensive. This framework will ensure that the deep, strategic partnership between Yggdrasil and Betsson continues to flourish.”

The agreement will act as an extension of the collaboration between Yggdrasil and Betsson into numerous new regulated markets, including Denmark, Italy, Spain and Latvia.

Italy is the first of the new markets to go live, with Yggdrasil content now available on Betsson’s starcasino.it brand.

Betsson Group’s Andy Broughton Braithwaite said: “Yggdrasil is a popular choice with our players across many countries and brands and their releases are of a consistently high quality, that’s why we see this as an important extension of an already successful partnership.”

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