Wazdan’s Flash Mob From SiGMA Goes Viral
Wazdan’s flash mob got major coverage across the iGaming industry
The rapidly growing games producer Wazdan has been astonished at how their National Orchestra flash mob has been picked up by the iGaming industry and the wider community.
For the first day of SiGMA, Wazdan collaborated with Malta’s Philharmonic Orchestra to call attention to Maltese culture for City of Culture Valletta 2018. The company staged a spectacular flash mob while showing their own creativity as a major casino games’ producer with products covering slots, table games and video poker, launching the world-first real-time in-game ‘Volatility Level Control’. This feature allows players to control how they win in-game and is proving highly attractive to operators.
There were more than 60 people involved in the Wazdan flash mob. Professional dancers dressed in traditional Maltese costumes helped to make the event even more fun for the packed crowds, igaming people, businesses, government representatives, regulators, affiliates and press.
The flashmob was choreographed to the rhythm of Maltese composer Charles Camilleri’s “Malta Suite Waltz,” and inviting the crowd to join the dance and the wider move towards European City of Culture 2018 in Malta.
«We’re obviously delighted that the delegates at SiGMA not only enjoyed Wazdan’s bit of fun, and we’re even more delighted by the local and international reaction to the video, it’s been shared incessantly since we live-streamed last week from SiGMA,» said Ogilvy Malta Country Director Marcus Ward, who coordinated the production.
The story got major coverage in Malta’s national media as well as in the international iGaming media.The final release of the flash mob comes on the back of six figure viewing across social media such as Facebook, LinkedIn, YouTube and the media.
Jeremy Fall, Head of Marketing at Wazdan, said, “We never expected the level of interest and excitement that our collaboration with the Malta Philharmonic Orchestra has produced. It’s great that we can help put Malta into a situation like this ahead of V18 with the video going viral, it’s a wonderful showcase for Maltese culture and talent. Wazdan fosters a spirit of creativity in our games development platform and we’re excited to collaborate on ventures that fit with our approach.”
Wazdan’s popular portfolio includes titles such as Magic Target Deluxe, Valhalla and Wild Guns, with new game releases of upcoming titles such as Los Muertos, Mayan Ritual and Captain Flynt.
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