Video Gaming and iGaming Expected to Collide
Oulala CEO makes bold claims as ICE London 2018 beckons
The iGaming biz might be in for some unique challenges as a potential online gambling liberalisation in the USA looms large on the horizon, according to Valery Bollier, CEO of Daily Fantasy Sports (DFS) platform provider Oulala.
Speaking at various industry events in 2017, Valery Bollier made the bold claim that the video gaming industry stands to colonise the iGaming market, and claims some movement has already been to that end.
”We have already seen the decisive first step of the video gaming industry in our direction with the launch of a loot box system,” he says. For instance, Star Wars Battlefront II allows players to pay real money to access a “loot box” with an unknown reward.
Oulala‘s CEO also referenced Rockstar’s recent announcement that the next instalment in the GTA series will feature an online money poker and casino game within gameplay. ”With GTA V being the fastest-selling entertainment product in human history, this should be seen as a critical warning for the future of our industry,” Bollier claims. ”It’s simple: the video gaming industry perfectly understands the expectations of the 18-35 age range market, dominated by millennials, and by introducing elements of luck in their skill games, they begin to offer the best of both worlds. By doing so, they are erasing any competitive advantage that our sector could possibly offer. They are making sure that, even as they age, the customers will stick with them because they are catering to all their present, and likely their future, expectations.”
Bollier argues that if GTA VI had to make a foray into iGaming industry staples like casino and poker, their existing client base would prove to be a massive competitive edge, and would stand to grow significantly as they draw on the huge potential of the iGaming market.
With regard to the upcoming ICE London 2018, Bollier expects the American delegation will be out in force, alongside the Maltese and the Italian contingents.
”While there seems to be a lot of optimism, as many within the iGaming industry see the evolution of the legislation in the US states as another gold rush, the reality may prove to be very different. If the US market opens, the video gaming industry is in the perfect position to be the only winner because the massive size of their customer base, power, budget, and talent,” Bollier argues.
Despite some industry insiders being skeptical of his statements, Bollier believes the situation is becoming critical, but can yet be overcome through massive reinvestment in the current offer, and a greater understanding of the needs of potential younger customers. ”At Oulala, we believe that adopting DFS is not the only move required since reshaping one’s entire offer is also necessary, however it is a highly significant step in the process,” Bollier explains. “Oulala would thus be the perfect partner. We understand the challenges operators face and we have customizable solutions that were built specifically for the industry. Oulala is creating a solid long-term bridge between the younger generations and iGaming operators.”
Oulala’s CEO is keen to speak with anyone that is interested in hearing more about the way iGaming companies can capitalise on the World Cup by offering their clients DFS.
The Oulala team will be available for meetings at the ExCel London, the main expo venue, from the 6th to 8th of February (10am to 6pm). You can get in touch by contacting the company’s business development director Oliver Niner at email@example.com.
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