Unibet Poker to Become an Online Poker Network
Unibet Poker departed from the Microgaming Poker Network (MPN) a little over two years ago in order to launch its own standalone poker client powered by Relax Gaming.
By adding the Finnish online poker room Pokerihoune, which has coincidentally been operating as a skin on MPN, Unibet is going to turn itself into an online poker network very soon. Following an upgrade to the Unibet Poker software, the migration is expected to take place on the 2nd May.
Supposedly, Pokerihoune players will have an experience almost identical to that of Unibet players once completed, with the poker rooms sharing liquidity in all games through the same tournaments and ring-games, as well as featuring an identical VIP program and promotions.
The liquidity sharing was facilitated by Unibet Poker’s acquisition of iGame last summer, which is believed to be very much centred around other profitable gaming verticals such as bingo, online casino and sports wagering. This, however, also provides the company with a unique opportunity to become more than simply a standalone site.
According to the PokerScout Online Poker Traffic Report, Unibet Poker is currently ranked as the 12th largest poker network. The immediate impact on the iGaming giant is expected to be somewhat minor since Pokerihoune is not one of the larger poker clients on MPN currently. A successful migration, however, could lead the site to add other skins in the near future.
Some might think that Stan James Poker, whose parent company was acquired by Unibet a month prior to the iGame acquisition, could be another potential future target to join the network following a successful migration. It may be possible however that the firm, if it so chooses, will allow skins that aren’t controlled by its company, although nothing has been formally announced as yet.
Understandably, Unibet Poker is excited about the migration from being a standalone client to an online network. The poker room’s Head of Poker Andrew West admitted, however, that it didn’t come easy, stating that is was “a lot of work to have another skin operating on the same software.”
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