Unibet pens two-year agreement with PSG
Both Unibet and PSG to offer customers digital content
Unibet has formed an agreement with French Ligue 1 champion, Paris Saint-Germaina (PSG).
Under the terms of the two-year partnership, the firm will become the team’s official betting partner.
“We are delighted to welcome Unibet to the Paris Saint-Germain family; we both share the same spirit of conquest, a passion for football and a strong desire to impose our brand in very competitive markets,” PSG sponsoring director Marc Armstrong said.
“By joining forces with Paris Saint-Germain, Unibet will gain great visibility both in the stadium and in the virtual community of Paris Saint-Germain.”
Unibet, as part of Kindred Group, will also gain a great deal of branding exposure within the club’s Parc des Princes home stadium. Dating back to 2016, it was decided that Unibet Group plc would fall under Kindred Group plc.
Mathieu Drida, general manager of Kindred France, added: “With Paris Saint-Germain, Unibet intends to increase its reputation throughout Europe and offer its players exclusive content, closer to the game.”
Moreover, Unibet and Paris Saint-Germain will collectively provide customers with an extensive range of exclusive digital content.
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