Touchdown – Stars Group goes stateside
Stars Group launches online sports betting in New Jersey
This summer was revolutionary in the gambling industry as we saw the U.S. Supreme Court decide to lift PASPA and legalise sports betting nationwide. Consequently, it means that top gambling companies are edging their way in to the rapidly expanding U.S. market. Stars Group, one of the world’s largest online gambling companies has launched mobile sports betting in New Jersey.
Matt Primeaux of Stars Group commented “As one of the largest online gaming companies in the world with millions of customers worldwide, we have successfully launched BetStars in regulated markets across Europe and look forward to expanding and enhancing our New Jersey BetStars offering.
The Stars Group owns brands including PokerStars, PokerStars Casino, Full Tilt, and PokerStars Live. Through its ownership of Sky Betting & Gaming, it licenses the Sky Bet, Sky Vegas, Sky Casino, Sky Bingo and Sky Poker online gaming brands.
New Jersey is becoming the U.S. hub for sports betting. Since its legalisation June, the online market is growing rapidly with punters execute betting stakes of an impressive $152 million.
As the market is becoming more populated with leading gambling companies, online and mobile sports betting platforms are also developing stateside, which will increase the industry’s profits and audience reach dramatically. Several companies already offer in-game betting options which open the market up even further.
New Jersey has seen a surge of companies hoping to get their mobile sports betting apps approved and up and running before football season started. Gamblers are already generating high profits, and with the upcoming football season, numbers will only increase.
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