Tipico Signs New Deal With the German Football League DFL
Tipico is sponsoring the first and second Bundesliga
The sports betting company will now become the official sponsor of both competitions until the end of the season 2020/2021, which allows the company to use the respective logos for advertising matters.
Tipico will be an official partner of both competitions and receive rights to use their respective logos in its advertising campaigns.
Starting from the 2018/2019 season, Tipico will have the first-right option in DFL media contracts and a so-called ‘matching offer right’. These concern several kinds of advertising for national licensees as well as exclusivity for corresponding bookings within the sector.
In addition, Tipico will benefit from promotions across all official DFL platforms through a package of digital rights, but the deal does not include the commercial use of club rights.