Feb 5 / 2018
Latest News / Editorial/

Three Ways iGaming Can Engage Audiences

The iGaming industry is booming – and, as such, the market has become extremely saturated with sites fighting to be heard in the noise of both online and land-based competitors. So, online casino providers need to be clever about how they target potential new audiences while keeping original fans happy and returning. There are multiple ways this can be done, from welcome bonus offers to attempting new ways of packaging the gameplay.

Welcome Bonuses

One of the surest quick wins of attaining new customers and fans of online casino to a site is through an incentivised system if they choose the site. These can range from free spins on online slots to huge cash bonuses on offer for signing up. Some sites opt for the simple reward that guarantees the initial few bets for free while customers investigate the site, while others opt for the possibility of winning huge rewards, which will attract the more adventurous gamer. As sites collating Canadian focused casino promotions show, both larger rewards such as $2000 are offered as well as smaller ones spread over bonuses.

Newer Technology

Keeping on trend with the latest technology in iGaming is crucial for a site to keep up with the competition, especially with the slew of new developments. For example, live casino is now the norm across most sites due to the increase in live broadcasting technology coupled with online casino. Most sites offer some variation of live dealer, with others going as far as offering live games with the ability to see your opponents. The live variation isn’t for everyone but it helps create the immersive atmosphere for the players that want one. The simple offering shows that an online casino provider is committed to changing things and developing, as opposed to settling with a well-worked formula. In all business, evolution is critical to ongoing success.  

Game Content

While most people tune into online gaming to play the simple games on offer, such as blackjack and poker, which have remained the same for centuries, others are enticed by the packaging of the games. By adding rich visuals, an exciting soundtrack, and enhanced graphics, those less familiar with the actual gameplay will be more interested in trying it out. Attracting new fans is crucial for online casino and by packaging the basic offering up in an innovative way, such as with branded content from Hollywood blockbusters or enduring themes such as Ancient Egypt or fantastical lands, websites can attract these fans. Branded content has proven time and again to be a sure-fire way to engage with a different breed of fans.

As with all industries, how a product is offered and marketed is crucial to its success and online casino is no different. By taking similar core offerings of the game, sites have to be clever in deciding how to target new customers, where to find these customers, and what these customers would be looking for when iGaming.


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