The Future of Virtual Sports: A Global Level Phenomenon
The growth of Virtual sports continues at different rates – all around the world
SiGMA met Golden Race CEO, Martin Wachter who gave his personal insight into the future of virtual sports. He is sure that virtual sports are a huge part of the future of the sports-betting industry, even despite being a saturated market.
For instance, the Nigerian market is growing. Meanwhile, Latin American and Asian punters are warming to virtual sports, although in Latin America that has taken more time than anticipated, and many companies have fallen short in that market.
While the European market has felt some slow down, markets such as Nigeria, Latin America, Eastern Europe and Asia are huge, and Golden Race is already operating and seeing great success in all of them.
How can growth continue? How can we ensure the future? Instead of going for a pretty picture, our focus on the perfect betting experience – because that is what players want.
The options and features which real sports gamblers love are, for example, multi-event betting across different sports, combination bets, bonuses, and connected jackpot prizes.
From a management perspective, virtual sports are unbeatable. Complete control of odds and limits, jackpots, scheduling of games,
backed by certified RNG and licenced by various regulatory bodies for total security and peace of mind.
We made a decision more than 10 years ago to do things differently. The market is full of companies whose main goal is purely visual. Admittedly, the products are truly beautiful, but more important, and what Golden Race focuses on, is the complete experience for players, and the most flexible and cost-effective solutions for operators.
Having the best-looking product means nothing if it takes a huge amount of time and work to make even the smallest changes, as is the case with any pre-rendered 3D game. At the end of the day, players prefer to go home with a real gaming experience far more than something which just looks nice.
A lot of effort goes into the creation of realistic odds models based on statistics to create realistic odds from in-house professional bookmakers. They are regularly updated and individual odds for each and every individual game, and also for each and every different virtual league competition are created. Using real sports commentators for in- game voiceovers, and collaborating with real cameramen, rounds out an authentic experience.
That is the future of virtual sports, and indeed a key to the company’s on-going growing successes – delivering a true sports betting experience which players recognise as the same as the real thing, and one which operators can manage, tweak, and fine tune to their specific business needs.
While we will never lose enjoyment from real sports, and players will always enjoy betting on them, the future of virtual sports remains bright for any company that delivers the same betting experience in a lightweight and flexible way.
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