Jun 27 / 2018
Latest News / Editorial

Svenska Spel appoints Hofbauer as new CEO

Svenska Spel recruits new Chief Executive officer

Svenska Spel has announced the appointment of Patrik Hofbauer as its new chief executive officer (CEO).

“Svenska Spel has a strong position, a strong brand and faces exciting challenges through the new gaming legislation,” Hofbauer said.

“I like the relationship between business and sport that places me warm at heart and I now look forward to leading the company into the next phase with the employees at Svenska Spel.”

Hofbauer will be replacing Lennart Käll, who  confirmed that he would step down from the role to switch to his own business and board assignments, last January.

Käll will be leaving the firm on July 19th, with Hofbauer, currently chief executive of Telenor Sweden, to fill the position from mid-December.

Erik Strand, chairman of Svenska Spel, added: “I am pleased to welcome Patrik Hofbauer to Svenska Spel.

“His experiences from both the business community and the sporting movement will be very valuable, especially given that Svenska Spel faces an exciting time with the new gaming legislation that will come into effect at the turn of the year.

“I am convinced that Patrik Hofbauer is the right person to lead the company on the new gaming market.”

In the interim, Marie Loob, chief financial officer and vice-president of Svenska Spel, will take the role of chief executive.

Prior to his time with Telenor Sweden, Hofbauer was chief executive of Telenor Broadcast, Canal Digital, NEC Scandinavia and Clear Channel.

Moreover, he enjoyed a spell as a professional ice hockey goalkeeper, playing for the likes of Örebro, Björklöven and Djurgården.

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