StarPick launches in the UK
Fantasy cricket platform released in conjunction with 3-year sponsorship of Gloucestershire County Cricket Club
StarPick, the first fully comprehensive fantasy cricket platform, has launched in the UK after finding success earlier this year in India. Its India launch acquired 650, 000 users in just 90 days.
The platform was co-founded by Trigam Mukherjee, Rohit Nair, and Ulf Ekberg, a founding member of Swedish pop group Ace of Base.
Swedish built and designed, the platform will give UK-based players the chance to become managers of their very own virtual fantasy team by selecting real stars from the world’s major cricketing and other sports leagues and tournaments worldwide while competing with fellow virtual team managers online.
The participants use the athletes’ current performance and analysis via statistical data, to compete against other players in a fantasy sports tournament. Each virtual team owner is awarded points based on the athletes they have selected and the real-time performance during live matches. The players with the maximum points will receive cash prizes. As an inaugural offer, Starpick will be giving out over £1 million.
In conjunction with Starpick’s UK launch, GCCC’s new kit will feature the StarPick brand identity for the first time in tonight’s Twenty20 match against Somerset at the County Ground in Taunton. StarPick branding will also feature prominently at the Brightside Ground in Bristol for Gloucestershire’s home matches throughout the partnership.
Will Brown, Gloucestershire County Cricket Club CEO, said: “We’re thrilled to have StarPick join us as our main team sponsor. The world of fantasy cricket has gone from strength-to-strength recently, and we hope that through our partnership we can bring that enjoyment to the UK.”
Rohit Nair, StarPick co-founder, said: “We’re very proud to be the new sponsor of Gloucestershire County Cricket Club, and look forward to a very exciting season ahead. It will be a special moment for all of us at StarPick when the team line up in their new kits against Somerset tonight.
“Our fantasy cricket platform has been very well received by cricket fans in India, and we’re confident that we can replicate that success in the in the UK by giving cricket fanatics the chance to build their own fantasy team and engage with likeminded supporters.”
As well as becoming Gloucestershire’s shirt sponsor, StarPick has also enrolled England international Eoin Morgan, Indian international Dinesh Karthik and Rohit Sharma and former Gloucestershire player and South African international Jonty Rhodes as brand ambassadors.
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