Argentinian Alliance: SIS secures landmark deal
Provider impressively increases global horse racing portfolio
World-class betting services provider, SIS (Sports Information Services) has become the exclusive international distributor of pictures and data from the Hipódromo Argentino de Palermo racecourse in Buenos Aires.
The three-year deal sees SIS broadcast live action from the racecourse’s 188 meetings and 1,500 races, considerably developing its portfolio of global horse racing events.
The premier Argentinian racecourse hosts a multitude of races throughout the year, including the esteemed Group 1 events Gran Premio República, Gran Premio Polla de Potrillos y Potrancas, Gran Premio Selección, and Gran Premio Nacional.
The milestone move comes shortly after SIS unveiled their 24/7 live betting channels service last month.
The additional races will be made available via all of SIS’s services, including the innovative SIS 24/7 Live Betting Channels, an end-to-end solution which offers 24/7 betting events.
Furthermore, this latest deal complements the suppliers wide-ranging catalogue, which comprises of horse racing from the UK and Ireland, Dubai, Singapore, Mauritius and Korea.
Simon Fraser, Head of International Racing at SIS remarked, “Securing the exclusive rights of live racing from the Hipódromo Argentino de Palermo racecourse is an important step in our ambitions to offer premium, round-the-clock action to operators and their customers across the globe.”
Fraser continued, “As a provider of 24/7 betting content, it’s imperative we have access to quality racing that will appeal to audiences wherever they are in the world, and this latest partnership achieves our goal in doing exactly that.”
Hernan Fucile, Head of Product at Hipódromo Argentino de Palermo noted, “We’re thrilled to be partnering with SIS, who have built a solid reputation as a trusted provider of quality racing content for many years.”
Fucile concluded, “With premium races taking place at our racecourse throughout the year and on a regular basis, we’re sure racing fans will enjoy the action available to them.”
SIS provides operators with an end-to-end solution for horse and greyhound betting including data, live pictures, prices and derivatives. The firm also creates betting events in order to drive profitable sales.
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