SIS partners with Codere
SIS 24/7 Live Betting Channels to offer additional LatAm content following three-year deal
Leading multi-channel supplier SIS (Sports Information Services), has partnered with the Codere Group to supply online and retail operators with live pictures and data from its four racecourses in Latin America.
The deal will include a minimum of 3,892 races per year from the Hipódromo Presidente Remón racecourse in Panama City, the Hipódromo de las Américas in Mexico City, the Hipódromo Nacional de Maroñas and the Hipódromo de las Piedras, both in Uruguay.
The top-quality races will be included in SIS’s recently launched 24/7 Live Betting Channels, which offer operators a watch and bet channel with a betting event every 3 minutes throughout the day.
Simon Fraser, Head of International Horseracing at SIS commented, “This is an exciting partnership for us and further enhances our 24/7 channels, adding more quality horse racing that will prove popular with bettors across the globe.”
Ramon Rionda, Codere’s Director of Operations added, “We are pleased to have expanded our relationship with SIS. We are confident this can grow the audience for horse racing in markets which SIS supplies and can create more exposure for the premium horse racing content our race tracks provide.”
SIS is the leading supplier of 24/7 betting services to retail and online operators globally. The firm’s mission is to provide betting operators with desirable and profitable content with an end-to-end solution of live pictures, data on-screen graphics with betting triggers and a wide range of markets and pricing to drive betting revenues.
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