Nov 16 / 2018
Latest News / Casino & Gambling

SBTech to enter French market

Leading technology supplier now in 21 regulated territories

Leading sports betting and gaming technology supplier SBTech, will enter the rapidly growing regulated French market in the first quarter of 2019, with a strong pipeline of well-known operators set to integrate its proven platform and software solutions.

France will be the provider’s 21st regulated market and swiftly follows its entry into the US, after partnership agreements with prestigious casino brands in states including New Jersey and Mississippi.

A key pillar of SBTech’s strategy is to enter all major regulated markets, and the regulated French online sports betting space, open since 2010, has developed into one of the biggest in Europe.

This significant expansion comes soon after SBTech extended their key partnership with Bethard for the next five years.

SiGMA iGaming SBTech to enter French market
SBTech is now regulated in 21 different markets.

Third quarter numbers released by French regulator ARJEL earlier this month demonstrated a 28% year-on-year increase in iGaming turnover to €2.78 billion and a 21% rise in gross gaming revenue (GGR) to €271 million.

Sports betting have seen the largest gains, with turnover rising 81% to €995m, representing the vertical’s highest quarterly growth rate since the opening of the market. Figures for Q3 saw sports betting record a 40% rise in GGR to €149m. Football was the most popular sport with a turnover of €626.9m, followed by tennis with €258.4m and horse racing at €254m.

SBTech will continue to expand its regulated market footprint with further entry into several regulating and emerging markets including Sweden, South Africa and Pennsylvania in 2019 and beyond.

Richard Carter, CEO, SBTech commented, “Our strategy is to enter every leading regulated market and 2018 has seen our presence grow significantly across key regulated and newly regulated territories.”

SBTech is a global leader in omnichannel sports betting and gaming, with more than 1,100 employees in nine offices worldwide. Since 2007, the group has developed the industry’s most powerful online sports betting and casino platform, serving licensees in more than 21 regulated markets.

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