Feb 7 / 2018
Latest News / Sports

SBTech Breaks New Ground in Live Betting with Pulse

Acclaimed provider unveils latest in-play release at ICE 2018

Leading sports betting solutions provider SBTech has released Pulse, an innovation in live betting that is expected to shake up the sector considerably.

Speaking just after the unveiling, Ian Bradley, SBTech Chief Product Officer, commented, “Pulse is SBTech’s new take on live betting and appeals to players by offering them the chance to win progressively rising payouts. They must hold their nerve during the bet period, but the win will be that much sweeter if they hold out until the end!”

Inspired by principles of gamification, Pulse (patent pending) is designed to offer an entirely fresh in-play experience, reaching better levels of engagement and brand loyalty across the global SBTech operator network.

Pulse puts the player at the heart of the action, enabling bet placement on a specific outcome in a live event within a defined time period, with the potential payout increasing as the timeline progresses.

Pulse was unveiled to betting and gaming industry executives on Tuesday afternoon, at the SBTech Stand S3-110 during the opening day of ICE 2018.

Having been known for innovation in live betting for many years with features such as Fast Markets, Partial Cash Out and most recently Add2Bet and Action Betting, SBTech has now raised the in-play bar with the emphatic rollout of Pulse, the new centrepiece of its premium sportsbook offering.

The company once again won Best Sportsbook Supplier and Best Live Betting provider at the leading industry awards ceremonies in 2017, and entered key partnerships with a host of tier 1 operators. It also launched in a number of newly-regulated markets, and SBTech now looks to leverage Pulse to achieve even greater success for its international partners.

Find a link to the new launch here.


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