Apr 5 / 2017
Latest News / Sports

Playtech BGT Sports extends Paddy Power deal

Playtech BGT Sports (PBS), a leading provider of omni-channel sports betting solutions, has extended its multi-year contract with Paddy Power.

The extension of the partnership between Paddy Power and PBS reflects the on-going trend towards self-service products in-shop, with modern consumers preferring a digital experience that provides them with up-to-date information at their finger-tips.

PBS’ market-leading sportsbook software, boasts more content than any other SSBT on the market and includes their exclusive Racing Post product.

Paddy Power is set to increase the number of SSBTs to meet customer demand, drive more in-play betting opportunities, and build upon retail performance with the incremental revenue growth that each terminal offers.

David Newton, Managing Director Retail at Paddy Power, said: “Extending our contract with Playtech BGT Sports was a straightforward decision after seeing the value provided to our retail shops over recent years.

“Enhancing the customer experience through market leading technology is key to our retail strategy and PBS’ innovative, revenue-driving terminals provide the perfect platform to help us achieve our aims.

“These include being able to leverage our own intellectual property with the Paddy Power Cash Card and our unique Onside app allowing customers to track and cash out their SSBT bets.

John Pettit, PBS’ UK, Ireland, Australia, and Asia managing director, said: “We are very pleased to extend our contract with Paddy Power and look forward to building upon our already successful partnership over the coming years.

“The backing of such a reputable retail operator emphasises the value of PBS, and SSBTs in general, to the betting shop and we look forward to further consolidating our position in the market, as we continue to improve existing products and develop new technologies aimed at digitising the retail space.

Have you attended SiGMA last year? Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Share this entry: gplus-button facebook-button linkedin-button twitter-button
or go back to NEWS page
Array
(
    [0] => stdClass Object
        (
            [ID] => 140002
            [post_title] => EveryMatrix gains Associate Member status in the European Lotteries Association
            [post_date] => 2020-07-09 14:57:38
            [post_name] => everymatrix-gains-associate-member-status-in-the-european-lotteries-association
        )

    [1] => stdClass Object
        (
            [ID] => 139996
            [post_title] => ThunderSpin announces content agreement with BetConstruct
            [post_date] => 2020-07-09 14:41:13
            [post_name] => thunderspin-announces-content-agreement-with-betconstruct
        )

    [2] => stdClass Object
        (
            [ID] => 139984
            [post_title] => Experiencing a mysterious world with Pragamtic Plays new title Drago - Jewels of Fortune
            [post_date] => 2020-07-09 13:34:48
            [post_name] => experiencing-a-mysterious-world-with-pragamtic-plays-new-title-drago-jewels-of-fortune
        )

    [3] => stdClass Object
        (
            [ID] => 139990
            [post_title] => Yggdrasil and AvatarUX launch latest PopWins gameWildPops™
            [post_date] => 2020-07-09 13:27:58
            [post_name] => yggdrasil-and-avatarux-launch-latest-popwins-gamewildpops
        )

    [4] => stdClass Object
        (
            [ID] => 139985
            [post_title] => GrooveGaming recognised as one of the 10 Best Technology Solution Providers of 2020
            [post_date] => 2020-07-09 13:16:35
            [post_name] => groovegaming-recognised-as-one-of-the-10-best-technology-solution-providers-of-2020
        )

)
Book pass today!
今天就预订你的门票
Affiliates register free.
Low fee for all other delegates.
Find out now.

网上代理注册免费
其余参与代表也只需要很低的价格
Book Your Pass!

latest magazine

SiGMA Aftermovie

Upcoming Events

LATAM Digital Summit

22/09/2020

The inaugural SiGMA LatAm is set for Sep 22-24 with a virtual summit focusing on three themes: SiGMA LatAm Focus, AIBC LATAM, and SiGMA Deep Tech.

Learn More