Paddy Power Betfair extend deal with SportCaller
Partnership sees launch of Beat The Drop
SportCaller, the free-to-play sports-game specialist, has extended its two-year-old partnership with Paddy Power Betfair. The deal sees the launch of a completely new sports betting product – Beat The Drop, a game where every player gets their winnings up front.
Beat The Drop was initially launched, to great acclaim, over the World Cup – where tournament targets for the game were smashed after just one week of the event.
Now that the football season is in full swing, the group has launched a new promotion giving every player 30 days of free games. Every player is given a starting pot of £1k, which they must try to hold onto over the course of answering 10 simple Yes-or-No questions.
This free-to-play contest turns the tables on the customary operator-customer relationship by giving the customer their winnings up front. Players can “split the pot” or “bet the lot” by backing their footballing judgement across a series of coin-flip questions.
When they’re feeling confident, they can go all-in on one outcome. If they’re more uncertain, they can divide their fund. Whatever’s left after the 10 questions is theirs to keep as cash.
Should a player go “bust”, they can simply enter another game, as many times as they like over the course of 30 days from when they first play.
SportCaller MD Cillian Barry said: “It’s so rewarding for our games to have been integrated by such a renowned name as Paddy Power Betfair, and it’s great to see that Beat The Drop is already proving its worth, breaking new thresholds for trackable engagement and activity.
“Beat The Drop has been a significant new field of development for SportCaller, taking a very strong idea from Paddy Power Betfair and bringing the concept to life. It’s just the latest star striker from our ever-expanding squad.”
Stephen McMeel, Acquisition & Emerging Products Manager at Paddy Power Betfair, said: “Beat The Drop was an instant hit with our customers. Discernible spikes in activity levels and retention have already followed, with Beat The Drop’s simple format and engaging gameplay giving players an interest in all their preferred matches alongside the chance to win £1m.
“We found that all subsequent paid-for entries also surpassed our expectations. Retention will be at a premium over the current Premier League campaign. So, it’s great to be working more closely with SportCaller’s proactive team to better unpack conversion rates and understand true customer value.”
SportCaller’s wide range of “Predictor” games drive engagement through a series of betting-related questions, which have player-education and augmented bet-activity at their core. All these games can be easily accessed on mobile, app and desktop.
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