Oh Canada – NetEnt tackles Canadian market
Games from the top provider go live on the regulated Canadian market
Following a technical revamp, an array of NetEnt’s top titles went live with British Columbia Lottery Corporation (BCLC) through an agreement with IGT. The agreement sees NetEnt take is first steps onto regulated Canadian soil.
Already interlinked, NetEnt has previously teamed with IGT. The integration is now up-and-running and a selection of NetEnt’s suite of global-leading games is available to BCLC’s players.
This deal is made possible thanks to innovative technology – the IGT Connect integration layer which IGT is providing to the lottery. BCLC is a member of World Lottery Association (WLA), the industry organisation for state-authorised lotteries worldwide.
This month sees NetEnt’s geographical expansion go from strength to strength. With the recent changes in U.S. legislation, NetEnt applied for a Pennsylvanian sportsbook license. Additionally, NetEnt embarked into Norwegian gaming territory earlier this month.
Therese Hillman, Group CEO of NetEnt commented, “Launching our games to players in British Columbia is an important milestone for us in our expansion in North America.”
Hillman concluded, “Entering regulated markets is a vital part of our strategy going forward, especially within the WLA segment. I am sure that our exciting games will be much appreciated by BCLC’s players.”
A leading digital entertainment company, NetEnt provides high-quality gaming solutions to the top online casino operators globally. A true expert in the industry, NetEnt’s catalogue comprises of thrilling games made available on a cutting-edge platform.
Customer experience is at the forefront of the company. NetEnt provides customers with a dynamic and engaging gaming experience while keeping them up to date with the latest technologies.
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