Jul 16 / 2018
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Nolimit City pens partnership deal with Bethard 

Bethard agrees to integration of Nolimit City portfolio into group network

The deal has just been signed off, with the objective to go live within the coming months. Bethard Group will make room for another premium provider in their array of games and offer the entire portfolio of innovative games by the Sweden-Malta based software provider.

Malcolm Mizzi, Head of Sales at Nolimit City, commented: “Being linked to another tier1 operator in the industry gives us more fuel to deliver more great slot games. Bethard Group has become a leading name in the industry and we’re ecstatic for this partnership to happen”.

Bjørnar Heggernes, Casino Manager for Bethard, added: “We always aim to give our players the best possible gaming experience they can get, therefore, I am thrilled to team up with a talented provider like Nolimit City. Offering stunning artwork and fantastic gameplay, we are confident that the content will be an instant success across our brands.”

Nolimit City pens partnership deal with Bethard  iGaming
Zlatan Ibrahimović, brand ambassador

Bethard Gaming has experienced unprecedented growth, with their international profile rising to new heights following the addition of major football icon, Zlatan Ibrahimović, becoming their latest brand ambassador. The operator has legitimately gained recognition for being one of the most rapidly growing wager operators in the iGaming sector – known for their bold approach and having a strong presence in their key markets.

A multi-year deal has been inked between the two, making way for the release of Nolimit’s full range of games on the Bethard network. Bethard operates own in-house brands along with offering a B2B whitelabel platform, allowing cross selling of Nolimit games to their entire network.

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