Jan 11 / 2018
Latest News / M&A

New Partnership: BtoBet Takes Over Betsoft’s iGaming Entertainment Suite

Global software provider BtoBet and iGaming developer Betsoft Gaming announced their future collaboration

Visionary iGaming developer Betsoft Gaming and renowned worldwide software provider BtoBet have signed a partnership deal. As part of the agreement, Betsoft’s complete iGaming entertainment suite will be taken over by BtoBet, including the famous Slots3™ collection of true 3D video slots and the ToGo™ line of premium mobile gaming. Latin America, Europe and Africa are selected as target markets.

BtoBet has recently been granted the SBC Award in the category “Rising star in Sports Betting Innovation” in London. Moreover, the company has also been awarded as “Best Sports Betting Innovation 2017” in Budapest.

Anna Mackney from Betsoft stated, “BtoBet is a leading company and true pioneer in our business. They carefully study both existing and emergent technologies to apply that strength to the quality of their service. Future-ready and flexible, BtoBet offers their clients the total package of customer support backed by many years of professional experience in the field. Our full suite of solutions, including Key Performance Indicator reports, will be invaluable to them. We are beyond thrilled to be partnering with them, and look forward to a lucrative business relationship as we lead the iGaming industry together.”

BtoBet’s chairman Alessandro Fried commented, “I’m proud of the recent agreement signed with Betsoft. Its high level digital games combined with BtoBet’s technological platform will perfectly fit our exigent clients’ needs and, at the same time, their players’ expectations.

“All Betsoft ‘s integrated games will be managed by our clever Artificial Intelligence learning machine, providing a real time and accurate data analysis per each customer in order for the operator to automatically segment the players’ base and to build easily the best strategies, specific promotional activities and more effective ad hoc marketing campaigns,” added Mr. Fried.

 

 

Share this entry: gplus-button facebook-button linkedin-button twitter-button
or go back to NEWS page