New B2C Gambling Operator Highroller.com Launched
GiG successfully launches latest in-house operator with Highroller.com
Gaming Innovation Group Inc. (GiG) launched its latest, in-house developed B2C gambling operator Highroller.com on Monday, November 27. And the results of the seventh GiG-owned online casino are well ahead of expectations. Since launch, Highroller has generated more than 3,000 new first time depositors and EUR 650,000 in deposits.
With Highroller.com, Gaming Innovation Group aims to disrupt the world of online gaming with a fully immersive casino experience and unique player interaction features.
Launch in additional markets and channels in early Q1 2018
To date, the product has been launched in the Nordic markets, and all players are recruited entirely through affiliate channels and as direct visitors. GIG aims to launch the product in additional markets and channels in early Q1 2018.
This launch is expected to drive increased revenues for the Group, while reducing EBITDA somewhat in the short term, since the majority of players are acquired through one-off cost per acquisition (CPA) payments.
GiG CEO Robin Reed: Results of opening week exceeded expectations
Robin Reed, CEO of Gaming Innovation Group said: “With Highroller.com we want to create the ultimate platform for casino players and we are very excited to be live. We had high expectations for the brand, yet the results of the opening week have exceeded them.”
The launch of Highroller.com takes place after a period of positive uplift within GIG Gaming. Among the implemented improvements are the complete review of all signup offers, CRM systems, and marketing campaigns.
Positive EBDITA for GiG Gaming operation expected from Q1 2018 onwards
These changes have been conducted following a consolidation of employees in GIG Gaming from three locations in Malta to one, promoting increased collaboration between the brands and teams.
The changes have provided immediate effects, and in combination with the Highroller.com launch, GIG expects a positive EBITDA from the Gaming operation from Q1 2018 onwards.
Going forward, the Company will continue to strengthen its focus on regulatory compliance and responsible gaming, while all products will be significantly updated with new designs, features and verticals.
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