NetEnt takes on Sweden
NetEnt selected as supplier to ATG for the re-regulated market in Sweden
NetEnt, the leading provider of digital casino solutions, has entered into an agreement to provide its award-winning online casino games to Sweden’s chief horse racing operator, AB Trav och Galopp (ATG). This is in line with the new Swedish gambling law which takes effect on January 1st, 2019.
Founded in 1974, ATG was and will be one of Sweden’s largest gaming operators on the re-regulated market. The company is owned by the Swedish Trotting Association and the Swedish Jockey Club, with the vision of ensuring long-term financial stability for trotting and thoroughbred racing.
In June 2018, the Swedish parliament, Riksdagen, approved the re-regulation of Sweden’s gambling market. The new legislation comes into force on January 1st, 2019, and NetEnt aims to be ready to operate together with its partners on the day of market opening.
Expansion in regulated markets is a key part of NetEnt’s growth strategy, and after a thorough qualification process, NetEnt has been selected as an online casino supplier to ATG.
Mikael Bäcke, Chief Product and Business Development Officer at ATG remarked, “Our ambition at ATG is to create a responsible and exciting casino experience with long-lasting relations to our customers. We are pleased that NetEnt will play an important role in achieving this ambition.”
Henrik Fagerlund, MD NetEnt Malta Ltd. and Chief Product Officer of NetEnt commented, “I am very proud that we are partnering up with ATG for the new Swedish regulated market. ATG has a very strong brand in Sweden, and with our experience in online casino and regulated markets I am confident that we can support ATG in their ambitions to grow outside of horse racing.”
The commercial launch of NetEnt’s online games with ATG is expected at the beginning of 2019.
A leading digital entertainment company, NetEnt provides high-quality gaming solutions to the top online casino operators globally. A true expert in the industry, NetEnt’s catalogue comprises of thrilling games made available on a cutting-edge platform.
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