NetEnt partners with Peter Scudamore
NetEnt to launch horse racing slot with legendary jockey Peter Scudamore
NetEnt has partnered with eight-time Champion Jockey Peter Scudamore MBE to create its first sports branded product.
The unique licensed title will use Scudamore’s image rights and include actual racing content and themed in-game features. Scudamore’s voice will also be used during the game’s free spin feature.
Due for release during the 2018/19 National Hunt season, it will capitalise on the excitement of the peak of the jumps season and its world-famous highlights, the Cheltenham Festival and Grand National at Aintree.
NetEnt is renowned for securing key partnerships in the industry. More recently, NetEnt secured a Pennsylvanian online gambling deal.
Following Scudamore’s 15-year riding career, during which he recorded 1,678 winners, he became a trainer and is now one of the sport’s best-known and well-respected racing experts.
Bryan Upton, Director of Game Products at NetEnt commented, “As one of the most revered jockeys and horse racing personalities of all time, Peter Scudamore is the perfect personality for us to partner with to launch our first sports-themed branded title.”
Upton continued, “This is a landmark product for NetEnt and we are sure slots players and racing fans will be thrilled with the results when the game launches next year.”
Peter Scudamore commented, “From our first conversation, NetEnt’s commitment to innovation and passion for creating fantastic products was clear. I am delighted we are joining forces to launch a new slots game that will capture the unbeatable, exhilarating racing experience.”
A leading digital entertainment company, NetEnt provides high-quality gaming solutions to the top online casino operators globally. A true expert in the industry, NetEnt’s catalogue comprises of thrilling games made available on a cutting-edge platform. Customer experience is at the forefront of the company. NetEnt provides customers with a dynamic and engaging gaming experience while keeping them up to date with the latest technologies.
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