Feb 9 / 2017
Latest News / Casino & Gambling/

Mirabelle and MatchingVisions join forces to take on the UK gaming sector

MirabelleMirabelle, one of Europe’s leading marketing and advertising agencies, have teamed up with iGaming powerhouse Matching Visions in a strategic partnership aimed at penetrating the lucrative UK online gaming market. With more than 24 years experience, Mirabelle has a firm foothold in the UK market and is at the forefront of various industry verticals, including Finance, Health, Fashion, Travel & Tourism and many more.

One area that has seen huge growth in recent years is the UK online gaming sector, which is worth billions of pounds annually. Many major players in Scandinavia have aggressively entered into the UK market in the past couple of years, such as LeoVegas, Mr Green and Casumo. These operators have all had great success, with the UK quickly becoming Casumo’s biggest market for example.

MatchingVisions has become a household name within the iGaming industry and since 2014, they have cemented close relationships with more or less all major players in Europe. With decades of experience in both gaming and marketing, they run successful campaigns for hundreds of casinos and bookmakers on a monthly basis and have access to a huge pool of contacts within their network. MatchingVisions’ parent company, Copenhagen-based Power Media Group, are also big players in the Scandinavian advertising and marketing industry and have many years of experience in multiple sectors.

Jay Desai

Jay Desai, Mirabelle

Ahead of the partnership, Mirabelle Founder, Jay Desai, commented: “It’s been on our agenda to expand our portfolio and to penetrate the lucrative gaming sector for some time. We’ve seen the massive ongoing growth and realised that our expertise and services are needed now more than ever. That’s why we’ve teamed up with the best in the business and we’re confident that with Matching Visions on board, we can take the first big steps”.

Morten Marcussen

Morten Marcussen, Power Media Group

Dennis Dyhr-Hansen

Dennis Dyhr-Hansen, Matching Visions

Power Media Group CEO, Morten Marcussen stated: “With the pooled experience, resources and talent on offer between Mirabelle, PMG & MatchingVisions, I firmly believe this collaboration will be a huge success and we can’t wait to get started”. Whilst MatchingVisions CEO & Founder Dennis Dyhr-Hansen added: “We’re very excited to work closely with Mirabelle to make progress in the UK gaming market and to help our partners do even better in the UK. More and more of our best partners have entered or are entering this lucrative market and it’s very exciting times! We know the team behind Mirabelle and this looks to be a match made in heaven”.

Matching Visions Stand at SiGMA

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