Oct 31 / 2017
Latest News / Editorial/

Meet the Startup: Conversion Bet

SiGMA catches up with the team behind Conversion Bet

Conversion Bet is one of the startups taking part in SiGMA17 Startup Pitch in November. ConversionBet has been incorporated at the start of 2017, nevertheless the initial concept has been founded 2 years ago. The B2B company covers Backend Platform Marketing Services, while focusing on sports betting, casino, poker, bingo and lottery. Through an effective combination of behavioural onsite messaging, personalised emails, well timed SMS & WhatsApp messages, they help with the most challenging customer communications.

Dan Morrison, Founder & CEO of Conversion Bet

What is your company’s unique differentiating idea?

ConversionBet offers an intelligent form of onsite engagement geared towards un-engaged, un-interested traffic that seemingly peels off and ultimately abandons the gaming site. We track such things as the behaviour of the customer with various metrics like exit intent & idol times. Our solution would only step in and disrupt a customer journey if ConversionBet deems necessary leaving alone happy visitors to convert into FTD’s as they normally would have.

Our proprietary behavioural technology inspires non-engaged and exit traffic to convert.
By understanding and reading visitors journey up to the point of disengagement, we step in to re-engage with each of them on a personalised level regardless of browser or device. – Dan Morrison, Founder & CEO of Conversion Bet

What differentiates you from your competitors? Specifically, what do you provide that is currently not available in the market or how do you differ from your competitors?

ConversionBet is the only company with its core focus being iGaming meaning as our clients grow, our solution gets more intelligent. Our vision is by year 3 we will have enough data to predict the customer next move before it happens.

Please explain your objectives for participating in SIGMA Pitch Event.

The objective for exhibiting SiGMA 17’ for me would be to have our official ‘Launch’ November 17 would be perfect timing for us to end BETA testing and get interest from the key decision makers that would ultimately be the first paying customers for ConversionBet.

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