Jul 13 / 2018
Latest News / Casino & Gambling

Making our own luck

Wish Me Luck is a white label company with an ethos of fair-mindedness and transparency at its core. Their approach has made them attractive to operators, offering them significant savings to their marketing budget. CEO, Raphael Kalogeropoulos explains how this forms a key part of their strategy to sell directly to operators as opposed to just their customer base.

Words by Raphael Kalogeropoulos, CEO at Wish Me Luck

The idea behind Wish Me Luck is a simple one. Apart from offering an engaging game that can make profit and generate winners, Wish Me Luck gives casino game operators a unique and powerful means of implementing valuable gaming and marketing tools through raffles, dramatically reducing their marketing budget and offering the most relevant solutions for their particular target audiences.

sigma igaming Making our own luck
Raphael Kalogeropoulos, CEO at Wish Me Luck

The idea behind Wish Me Luck is a simple one. Apart from offering an engaging game that can make profit and generate winners, Wish Me Luck gives casino game operators a unique and powerful means of implementing valuable gaming and marketing tools through raffles, dramatically reducing their marketing budget and offering the most relevant solutions for their particular target audiences.

Bringing a client to a raffle compared to bringing them directly from a sports book or a casino game can cost up to 70% less – offering them considerable savings to their budget. Providing this as an add-on to our existing platform forms a key part of our transition strategy – selling to operators directly, rather than just to the customer base.

For many countries that don’t have raffles as a gambling product, accessing it online offers an easy way for them to participate. Players have expressed a desire to know who the winner is and because the prizes generated by raffles aren’t in the millions, winners generally feel more comfortable in revealing themselves to the public.

Prizes can range from gadgets to trips abroad – it’s a unique raffle for its price. For many of the players who bet on sports and casino games, winning something such as a trip to New York is an incredible dream that they may never otherwise realise. They aren’t earning high salaries, so shelling out a small amount on a raffle ticket for the possibility of winning a high-value prize feels more than worth the gamble.

We pride ourselves on the concepts of fairness and transparency to the player being core values of our business. This is why we make sure that only a limited amount of tickets is issued based on the value of the prize item, never generating more than the existing number. Another standout quality resulting from our ethical commitment is that players are shown the exact percentage of their chances of winning “Based on the number of tickets they may have purchased, and, once all the tickets have been sold, a winner is selected by a random generator ensuring full transparency provided to the player.

This adherence to fairness is something which is attractive to operators too, allowing them to ditch old-fashioned, unregulated methods of picking winners, in favour of an automated, more professional approach. Our software ensures that essential security measures are followed and ensures ease of facilitation, safeguarding valuable company time and resources.

As a white label company that has built a trusted name for itself, we hope to champion the cause of any operator who works with us. We hope that our reputation for value and transparency will enable us to continue sharing our marketing knowledge and engage with other like-minded companies for some time to come. Wish us luck!

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