Lightning Box expands Omni-Channel scope with William Hill
Supplier extends partnership with leading UK operator
Specialist slots supplier Lightning Box has strengthened its partnership with William Hill after being commissioned to develop more omni-channel content. The Sydney-based studio will develop two more exclusive titles following the successful launch of their popular online games Silver Lion Deluxe and Panda Pow Deluxe in retail. Tailored versions of the slots have featured consistently in the operator’s top 10 performing games, proving popular with players throughout their 2,300 Licenced Betting Offices and over 9000 machines.
Peter Causley, CEO of Lightning Box, said: “We are delighted to get the green light to develop more titles and extend what has been a very successful relationship for us.
“Both Silver Lion and Panda Pow have gone down a storm in the shops and we’re confident William Hill’s players will enjoy our upcoming titles just as much.”
Andrew Sackey, Director of Product and Content at William Hill, said: “Lightning Box’s commitment to producing high quality, innovative omni-channel gaming content is clear and we’re very happy to be working with them.
“Their games have been strong performers since we signed with them, and extending our partnership was an easy decision to make.”
Lightning Box recently released its latest online game, Stellar Serengeti Lions, which transports players into the heart of Africa, taking in the sights and sounds of the famous grasslands with a pride of its most famous predators.
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