Sep 18 / 2018
Latest News / Sports

Let’s get techy – BETDAQ gets a modern edge

Instant pricing for partners lead to boosted profits

BETDAQ has launched a new Streaming API service for its commercial partners that will substantially line their pockets. Effortless and informative, the service automatically provides instant pricing information across a range of markets. This service removes the need for customers to pull data manually which does well to increase user interaction.

The product improvements remove the hassle of manually searching for essential data. This convenience is owed to an always-on system that constantly streams a customised selection of updates on price movements and available volumes.

SiGMA iGaming Let’s get techy – BETDAQ gets a modern edge
The innovation will ensure clients an overall more efficient service.

The latest innovation is only part of a series of enhancements BETDAQ has made this year. Just this week, popular trainer Harry Whittington joined the group as a brand ambassador just in time for National Hunt season.

BETDAQ has used the Streaming API push technology on its main website since 2016, ensuring traders and retail clients always have the most up-to-date pricing information.

Full connection to BETDAQ’s ultra-reliable Commercial API feed allows sportsbook operators to take advantage of automated risk management and hedging. The platform processes 18 billion orders annually and has gone a record 500+ days without an unplanned outage.

Alan Casey, BETDAQ Commercial Manager, said: “The launch of Streaming API takes the BETDAQ Commercial API feed to the next level, ensuring further efficiencies as well as a greater reduction in overheads and resource requirements for our sportsbook partners. The successful introduction of 2% commission has been responsible for a marked uplift in trading volumes that has resulted in improved prices and ever-increasing liquidity levels. There has never been a better time to become a Commercial API partner.”

Founded in 2000, BETDAQ is a market-leading betting exchange. It was acquired by Ladbrokes in 2013 and became part of the GVC Group in 2018.

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