May 11 / 2016
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LeoVegas to launch sport betting product

After the initial public offering on Stockholm Nasdaq in March, the mobile casino LeoVegas has released an official announcement that it will go live with its brand new sports betting product named LeoVegas Sports on Friday, the May 13th.

The company’s main goal is to deliver the optimal experience for customers placing bets on mobile devices. The new betting product will be powered by Kambi, which promises to bring “several unique characteristics, including easier navigation, intuitive player experience, and faster loading”.

Gustaf Hagman, CEO and co-founder of LeoVegas Group comments on the forthcoming launch: “LeoVegas` mobile DNA and innovative strength is the foundation for our market-leading position in mobile gaming,” .

“I am very proud of our employees who have enabled us to launch a product that will bring mobile sports betting to a new level,” Hagman added.

To support the launch, LeoVegas has planned a multi-million advertising campaign, which will be conducted in the UK and other main markets. “We’ve launched LeoVegas Sport in the UK, Sweden, Norway, Finland, The Netherlands and Canada. We’re looking at expanding into more and new markets shortly”, commented CEO of LeoVegas Gaming Ltd. Johan Styren.

“In the UK we will be running an integrated campaign using various media and channels. One example is that we are going to hold an elimination penalty shootout competition in the UK via PR and social. Budding footballers will be given the chance to enter the competition and the chosen 10 will battle it out in rounds of elimination penalty shootouts. The winner will then receive £100 for every penalty that’s scored at the forthcoming EUFA EURO 2016 tournament. This should really add to the excitement around LeoVegas Sport and the Euro 2016 tournament”, Styren further comments.

The Malta-headquartered company will release its new offering one month before UEFA Euro 2016 Championships in France. Johan Styren commented on the company’s plans for this busy time: “At the moment we are looking at multiple interesting offers and campaigns. As per our overall marketing, we will always add that local touch-and-feel to the campaigns, according to the respective market. It’s still a bit too early to divulge more information at this stage – but wait for innovative campaigns.”

LeoVegas was the the Gold Sponsor at SiGMA15. Get ready for SiGMA16 and book your Early Bird ticket here.


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