Apr 14 / 2016
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Ladbrokes partners up with Real Sports Global

Ladbrokes in partnership with Real Sports Global (RSG), has launched the company’s innovative 5050Sports, Real Horses, Real Dogs and Scratch cards on its website.

The new partnership will see Ladbrokes offer the full range of RSG products to all Ladbrokes customers on mobile, desktop and app.

Popular products such as Michael Owen’s 5050Sports Football, Michael Vaughan’s 5050Sports Cricket, Ricky Hatton’s 5050Sports Boxing and scratchcard titles such as The Wadfather and Box 13, are all set to make an appearance.

RSG’s 5050Sports is a sports/casino product that features sporting videos within the game play, based upon the concepts of heads/tails or red/black. The games, hosted by sporting icons, are RNG-based; the player receives ODDS or EVENS (or 2.00 decimal odds) on a 93% RTP basis.

This is in addition to the company’s signature Real Sports titles, Real Horses and Real Dogs, two products that have attracted significant interest due to them being on-demand realistic virtual horse/greyhound games that utilise previous live footage to settle bet outcomes.

Real Sports races are instantly streamed to mobile and desktop devices with no buffering. With over 20,000 hours of greyhound and horse racing available from classic tracks such as Ascot, Epsom, Walthamstow and Wembley, Real Horses and Real Dogs are in high demand.

Commenting on the deal, Richard Poole, Head of Product and Commercial Management at Ladbrokes, said: “Real Sports Global are producing some of the most innovative content that I have seen for some time, and we are always looking to partner with companies that can bring something new and fresh to our players.

“Real Horses and Real Dogs are products that we think will gain instant appeal to our mobile players, whilst the new scratchcards are industry leading and will certainly carry a great deal of attraction across all of our platforms.”

Stuart Carr, Real Sports Global CEO, said: “We are thrilled to be working with Ladbrokes and the signing of this deal comes at a significant time for RSG. Over the next few months, we will be building upon on our Real Sports product concept, developing a suite of games that we believe will redefine the virtual sector, whilst growing an ever-expanding list of operators in the UK, Europe and Asia.”

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