Ladbrokes Coral introduces integrated Match & Player Specials football markets
One of the leading sports betting solutions, Digital Sports Tech (DST) has furthered its partnership with Ladbrokes Coral by powering the top sportsbook’s brand-new combined Match & Player Specials markets.
The markets which were introduced by Ladbrokes and Coral for the new Premier League season will have DST’s proprietary player props. Hence, same-game accumulators incorporate the props in addition to the most popular match markets.
These accumulators are driven by DTS’s recent Quick Pick Accumulators solution, allowing the users to experience a combination of match and player prop markets from one particular game by accounting for probability appearing in the accumulator.
A few examples include:
Chelsea to win, under 10.5 corners and Kante to make 3+ tackles
Arsenal to win, Lacazette to score and Ozil to make 2+ assists
The DST’s Feed Handler solution is being used by Ladbrokes and Coral. This customised solution allows the operator’s trading teams to generate their personal player prop and accumulator markets. The console automatically powers these to the operator’s front-end.
Every market that gets created is also settled automatically and priced dynamically by the brand-new proprietary platform of DST.
Ari Lewski, in the position of Executive Director at Digital Sports Ltd stated: “With the new football season in full-swing, we’re thrilled to be expanding our existing partnership with Ladbrokes Coral by powering and facilitating all of their new player prop and accumulator betting markets. The popularity of same-game accumulators has grown exponentially in recent seasons, particularly with millennials who are highly active via social media channels. We feel with the addition of our player props that we are adding a whole new and exciting dimension to these markets.“
Ladbrokes Coral Digital product director Gary Gallagher expressed: “We take a customer-first approach to innovation and the Digital Sports Tech solution allows us to provide a better user interface for match and player markets. Customers are demanding growth in this area and being the first operator to offer these player and match propositions combined is a significant statement for Ladbrokes Coral. DST have proven themselves to be both flexible and reliable in delivering such an outstanding feature – and we are looking to further expand our coverage quickly.”
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