Ken Robertson becomes new advertising director at Paddy Power Betfair
In continuation of its recent senior management restructure, newly merged Paddy Power Betfair has announced that Ken Robertson shall now be the firms’ new advertising director.
Robertson, a sixteen-year Paddy Power veteran with a wealth of marketing experience within the company and its Australian subsidiary Sportsbet.com.au, will be tasked with leading PPB European advertising initiatives including the creative/brand planning and campaign delivery.
The merger of Paddy Power and Betfair, completed in January 2016, has seen a restructure of the merged business’ marketing division.
In March 2016 Paddy Power announced the departure of CMO Gav Thompson, with Betfair marketing lead Jonathan Devitt taking over combined PPB responsibilities.
PPB governance continues its operational restructure, which this month saw the operator announce that it would axe approximately 650 jobs in the UK and Ireland. The new business aims to reduce its + 7000 headcount, with jobs expected to be cut in its HR, legal, finance and marketing divisions.
Related vacancies:Marketing & PR, Communicationdiscover Internshipdiscover Sales, Business Dev & AMdiscover IT Technologydiscover Sales and Media Executive | SiGMA GroupdiscoverDigital Marketing Executive | SiGMA GroupdiscoverInternship | SiGMA GroupdiscoverSales and Account Manager | SiGMA GroupdiscoverWeb Developer | SiGMA Groupdiscover
Book pass today!
Affiliates register free.
Low fee for all other delegates.
Find out now.
LATAM Digital Summit
The inaugural SiGMA LatAm is set for Sep 22-24 with a virtual summit focusing on three themes: SiGMA LatAm Focus, AIBC LATAM, and SiGMA Deep Tech.Learn More