Nov 13 / 2017
Latest News / Editorial/

Interview with Carl Ahlvik from Casino Experts

SiGMA talks to Carl Ahlvik, the founder and director of Casino Experts

With several years in the iGaming industry behind him, Carl Ahlvik has been an affiliate for almost two years now. Casino Experts is Ahlvik’s last  website, and it went live just a few months ago. 


Carl Ahlvik

How did you come to enter the online gaming space and your current workplace?

This is my second time living in Malta. Last time around I was working for an operator, but for the last 18 months I have been running an affiliate company Casino Experts, together with my companion Christian.

Can you tell us a little about how your company business is structured?

It is me and Christian, working and living full-time in Malta and then our great developer Emil, who is still working part time from Sweden.

Which markets do you focus on and do you see any potential in the emerging markets?

We focus mainly on the UK market, but are also trying our best to compete in the tough Swedish market. Among the emerging markets for iGaming I would say Japan is definitely the most interesting at the moment.

Are there any exciting plans in the works that you can tell us about?

We have a lot of things in the pipeline at the moment and you will definitely see a lot more from us over the next couple of years.

Are you surprised at all of the changes happening in the industry?

I think it is natural for a market that is based on high tech and is still quite new to get consolidated and more stable. However, I guess there is still room for new companies and individuals to enter the market and get a seat at the big table.

Many your competitors have gone down the real money operator route, and tried their hand at white labels. Have you also done this?

Now we are busy with what we already have, but who knows about the future!

What two pieces of advice would you give to any new affiliate starting today?

Do your homework and stay focused on a specific niche or segment until you get all sides of the business. With other words, quite contrary to how we started out ourselves.

Do you play slots and what would you do with 1 million Euro from jackpot winnings?

On very rare occasions I enjoy playing some Gonzo´s Quest. Tough question, but definitely make sure to visit a lot of places that are on my list.

Are you ready for SiGMA17?

How can I not be? This year will definitely be a weekend to remember!



Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

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