Interview with Alejandro Casanova from R. Franco Digital
Alejandro Casanova tells us about R. Franco Digital’s experience and thoughts on SiGMA17, and shares his overview of the Latin American and Spanish iGaming markets
R. Franco Digital is Spain’s leading omni-channel gaming supplier. We talk with the company’s Managing Director Alejandro Casanova.
Did R. Franco Digital enjoy SiGMA 2017?
Absolutely. SiGMA is a fantastic show and one of the most important dates on the global iGaming calendar. It was fantastic to meet with current and future partners to discuss the biggest challenges facing the iGaming sector, and how we can work together to address them. We have found that operators, particularly those in Malta, are looking for support to better capitalise on the growing opportunities in emerging jurisdictions worldwide, but also more established ones closer to home. It is important to be in dialogue with these operators, so we can continue to hone our product offering to ensure it meets their needs.
R. Franco’s home market of Spain has enjoyed excellent growth in recent years since introducing an iGaming framework. Are you optimistic about the future of the market?
Spain has very quickly become too large to ignore, and it is without a doubt a key European market. A combination of sensible legislation, implemented by the DGOJ, and some fantastic innovation around product and marketing, has made it a competitive and exciting market to operate in. If you look at the recent Q3 results, regulated online revenues rose to €140.5m, 37.3% more than in the third quarter of last year. This is very strong growth, and as a result more and more operators are looking to enter the market.
What does it take to succeed in Spain?
Operators need to pick partners who understand what makes Spain a unique iGaming market. It is no use rolling out the same product offering that has performed well in the Nordics or the UK. You need a flexible platform that can be tailored to specific requirements. Local knowledge is everything.
Latin America is another very exciting region at the moment. What experience does R. Franco Group have in these markets?
Earlier this year, Colombian operator Corredor Empresarial S.A. announced plans to enter the online market with the help of R. Franco Digital. We are providing our latest-generation IRIS omni-channel platform, along with a variety of online games and sports betting services. Corredor Empresarial controls Colombia’s largest commercial network of luck and chance games, operating 25,000 retail points of sale comprising a total of 75,000 gaming terminals. It picked R. Franco Digital’s IRIS platform because it provides an omni-channel solution at scale, with a wide range of content and a modular approach that empowers operators.
What advice would you give to European operators looking to enter Colombia or other Latin American markets?
Once again, they need to partner with a provider which understands the region. There is a lot of excitement surrounding Latin American markets at the moment, but entering these markets with a ‘one-size-fits-all’ product is simply not enough to succeed. You need a flexible platform that can mould to the requirements of the market, and you need world-class, local knowledge across product, regulation and marketing, and this is what R. Franco Digital is able to deliver.
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