GVC Holdings signs supply agreement with Microgaming
GVC Holdings, online betting and sports betting option operator have announced that it has signed a games content agreement with Microgaming which would allow their casino offerings to be more diversified. This deal will benefit their European market mainly the Spanish, Bulgarian and Belgian customers.
The above agreement sees a selection of Microgaming Quickfire’s online casino games going live with the operator’s partypoker, bwin and partycasino brands in Spain, Bulgaria and Belgian. These three websites of GVC Holdings were added earlier this year in February to their portfolio after a £1.1 billion deal to gain fellow gambling company bwin.party.
Partypoker, bwin and partycasino will benefit from 50 famous online casino title on Microgaming’s quickfire platform. GVC Holdings will integrate these new games on their platform which is expected to be launched in a few weeks. Popular player favourites such as Hitman, Football Star and Tomb Raider are just a few examples of the games soon to be available on the gambling sites mentioned above.
The Microgaming’s casino inventory was welcomed by the GVC’s product team acknowledging that these titles ranked high in popularity with online casino players boosting its casino brand initiative in the new European markets.
GVC’s Chief Product Officer Liron Snir commented on the partnership stating: “This is an important supply deal for us that will significantly enrich the quality of our games portfolio in the Spanish, Bulgarian and Belgium markets. Signing a marquee name like Microgaming is a major boost to our positioning in these key strategic territories and is transformative to our casino portfolio.”
Director of Microgaming Prima Networks Limited Loraine Schoevers added: “We are delighted to have agreed to supply bwin.party brands in Spain, Belgium and Bulgaria with gaming content through Microgaming’s Quickfire platform. Building on our extensive work with other operators in these jurisdictions, this is an exciting development for all concerned, not least the players, who will soon be able to enjoy a more diverse selection of quality online slot games.”