Global iGaming Market Overview: Part 1
The iGaming market is rapidly growing, reaching 33.6 $ bln of value in 2012. And by the end of 2016 the predicicted revenues are to achieve $49.2 bln of capital. These are the estimates provided by the MarketLine company for overall iGaming market growth. The report covers data for North and South America, Europe and major Asian-Pacific countries.
The report shows that the market has grown 16.8 % since 2007, and the main predictions envisage that its growth will be steadily decelerating, as a consequence of strict prohibition policies and new regulations.
Sports betting constitutes the biggest part of the market, about 48.9%, then Casino segment 25.5%, Poker 14.8%, Bingo 6.6% and lotteries 4.3%. There can be easily observed some big disproportions among segments, what is caused by prohibition policies in some countries for casino games and especially poker in US.
Coming now to geographical segmentation of the iGaming market, Europe holds circa 47.6% of the global value. Asian and Pacific countries are on the second place with 26.7%. Both Americas share third place reaching 22.8% and the last Middle East countries 2.9%.
The leading place on the market is taken by bwin.party company possessing 3.8% of overall shares. Following the leader’s position is Betfair achieving 1.6% of shares. 1.5% of the market belongs to William Hill. And further Ladbrokers 0.8%. Other companies together make 92.3% of shares.
The products on the market are very differentiated what attracts various audience. Consumers may find games of skill and chance, and put bets and wagers, addressed specifically to their taste. Players are highly individualized and competitive, retaining low loyalty towards brands. Payment methods include credit and debit card systems like Mastercard or Visa, as well as virtual currencies (Bitcoin, Moneybookers).
It is assumed that the iGaming industry is diversified and fragmented. Not all forms of games are legal in different countries due to various prohibition policies, what restrains the market from its full potential.
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