GAN announces US expansion deal with Fanduel
Partnership rolls out new online betting opportunities in Pennsylvania and West Virginia
Software and services supplier GAN is to partner with FanDuel – the long-term deal will roll out internet casino and account services for online sports betting in Pennsylvania and West Virginia.
The agreement will expand on an existing deal to provide services in New Jersey, offering a boost to revenue share, professional services and patent licensing fees.
As part of the expansion, FanDuel has licensed GAN’s US patent, which will offer positive opportunities for monetisation and retention, as well as enhancing online engagement. The patented technology allows land-based casino patrons enrolled in on-property loyalty programmes to link existing loyalty cards to internet gambling accounts and receive loyalty points in exchange for online gambling.
Dermot Smurfit, CEO of GAN, said: “The contract extension combined with US patent licensing represents a significant milestone in GAN’s US evolution and reinforces our view that in the heavily regulated US online gambling market, effective and compliant ‘platforms’ are a premium component of the supply chain rather than a commodity.
“GAN is therefore very well placed to capitalise on the growth in US online gambling markets in terms of new operator clients, new states and underlying growth momentum.”
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