Jul 25 / 2018
Latest News / Casino & Gambling

Former Jackpotjoy Head of CRM moves to LetsBet

LetsBet appoints former Head of CRM of Jackpotjoy: Simon Levoyer

Simon Levoyer brings more than 10 years of CRM experience to the role from companies such as Kindred, LVbet and most recently Jackpotjoy Group.

“It’s an absolute pleasure welcoming Simon Levoyer to LetsBet.com” says CEO and Co-founder, Michael Pedersen. “LetsBet has had a fantastic start and we continue to build momentum and grow our team as planned. Simon has a solid track record and truly understands what it takes to keep players engaged and coming back for more entertainment” says CEO & Co-founder, Michael Pedersen.

SiGMA iGaming Former Jackpotjoy Head of CRM moves to LetsBet
Simon Levoyer, new Head of CRM LetsBet

LetsBet.com is an innovative online casino for players looking for a new kind of online casino experience and features the World’s first online casino Talk-show – an additional entertainment for players.

“We have re-imagined the online casino experience to offer a more lively and social atmosphere, quite close to the feeling you have when entering a land-based casino with your friends – it’s about doubling the entertainment value and having fun…Together!” Michael Pedersen continues.

The concept is based around a secret agency theme, where the player joins as the “new recruit” and by completing assignments, fills a progress bar and moves up the ranks in the “LetsBet Agency”. For every level completed, the player gets a spin on the Spy Spinner wheel, where extra rewards such as free spins and bonuses await. Players can also join casino tournaments, called Missions, which run throughout the day. All in all, a feature-packed online casino experience wrapped in an easy-to-understand UI and navigation.

LetsBet is powered by the BetHard Group, who recently signed Zlatan Ibrahimović as their new profile and co-owner.

Being part of BetHard Group means players get access to a full portfolio of top casino content from premium providers such as NetEnt, Quickspin, Yggdrasil, Microgaming and Evolution Gaming as well as the vast selection of leading payment options.

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