Former Betsson CEO Ulrik Bengtsson Signs for William Hill
Newly-appointed Chief Digital Officer to report directly to chief executive Philip Bowcock
Ulrik Bengtsson, formerly the President and Chief Executive of Betsson, has been announced as Chief Digital Officer for William Hill. In this newly-minted position, Ulrik Bengtsson will oversee the William Hill Online business. This will include management of global data, brand, marketing, and customer services.
William Hill Online’s management team has undergone a wider reshuffle, and Crispin Nieboer will be taking up a new role of group corporate development director.
Ulrik Bengtsson and Crispin Nieboer will both report directly to chief executive Philip Bowcock. The latter will remain on the group executive committee, but will focus on the identification of strategic growth opportunities worldwide, with potential sports betting regulation in the US looming large on the horizon – and promising to shake up the market.
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