FanDuel acquires eSports platform AlphaDraft
FanDuel, one of the biggest fantasy sports operator, has announced the acquisition of Alpha Draft, a major eSports platform. It is FanDuel’s first move into eSports market.
It proves that the industries of eSports and fantasy sports are getting closer to each other like never before. What is more, a few days ago it was reported that DraftKings will have eSports contests available within its markets from the beginning of October 2015. The company is also planning to enter the UK market soon.
To put the size of eSports industry into perspective, the latest predictions say that the number of eSports fans will catch up with the number of American Football fans in two years.
Because of FanDuel’s ambitions to become the biggest operator in the fantasy sports industry, it has recently made other serious investments, such as acquiring Kotikan and numberFire.
Nigel Eccles, FanDuel’s CEO, said “With over 200 million people globally watching eSports, AlphaDraft gives those fans a way to engage with this burgeoning entertainment product that creates an enormous opportunity for us.”
“This is sports for a new demographic, with very little crossover with what are considered traditional sports fans, and this acquisition gives us the ability to leverage the expertise of AlphaDraft’s team, while helping their efforts in customer acquisition and building awareness of this new industry. It’s a win-win”, he added.
“This pairing creates an incredible opportunity to drive the fantasy industry forward and create compelling products that will enhance all fan engagement”, said Todd Peterson, the CEO of Alpha Draft.
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