May 10 / 2018
Latest News / Compliance/ Editorial

Enteractive holds Breakfast Briefing on GDPR

GDPR experts address panel

Leading retention solution provider, Enteractive, organised a briefing on issues related to GDPR, featuring two of the leading experts on the subject, titled: “Beyond GDPR: how iGaming operators can communicate legally and effectively”. The briefing took place at The Palace in Sliema, Malta.

SiGMA iGaming Enteractive holds Breakfast Briefing on GDPR
Breakfast Briefing at The Palace

Think Privacy legal experts, Simon Adolfsson and Alexander Hanff explored the legal ground of Legitimate Interest, and explained why it should be favoured over the Active Consent basis when handling customer data for marketing and sales purposes.

The briefing aimed to address issues that iGaming operators will be facing when communicating with players once the General Data Protection Regulation (GDPR) comes into force on May 25th.

Hanff has been a pioneering voice in tech, especially on data and privacy issues, for over ten years. His expertise has proven influential, and continues to command respect in industry and with lawmakers.

The panel was chaired by Enteractive CEO Mikael Hansson, and the argument for the legal basis for Legitimate Interest as a much stronger and simpler avenue for communicating with players post-GDPR was thoroughly explored.

GDPR, which comes into force on 25th May, will have a major impact in the way in which companies handle customer data. Those who fail to comply with the new guidelines may face heavy fines.
Ahead of the discussion, Enteractive CEO Mikael Hansson said: “The potential impact of GDPR on our industry is huge, but we believe there are some misunderstandings around the subject, particularly when it comes to customer engagement.

“We’re hoping this panel discussion will bring new light onto GDPR and help operators understand more clearly the legal grounds as to how they can communicate with their customers when the new regulation comes into force.”

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