EEG announces major plans for 2017, sets brand architecture strategy
After months of debates and planning, EEG(Eastern European Gaming) has announced the plans which will allow the company to make a step forward and consolidate its leading media presence and B2B services across Central and Eastern Europe.
The plans include setting the brand architecture by launching a parent brand which will include all “sub-brands” and developing news channels of news and service distribution.
Along these lines, Zoltan Tundik, Founder and Head of Business, stated, “The services we have launched during our almost two years of activity have become well-known brands in the online and land based gaming industry and are already acting individually by setting their different partnership baseis. I believe the move we are making in creating the parent brand for EEGaming, EEGReport Magazine, EEGEvents or GamblingAffiliateVoice will consolidate the company’s presence in the market as a leader of services and will give much more motivation to the Team Leaders which will govern the brands. I’ve always thought that when the time comes and we shall create the brand architecture, the governing parent brand will be the engine that made all this possible, EEGaming.org. However, I am certaing that by creating EEGMedia, all the indepent brands will grow stronger.”
EEGMedia will become the parent brand which beside running its own set of services will incorporate the following sub-brands, owned and run by the company:
- EEGReport Magazine
- Gambling Affiliate Voice
- Central and Eastern European Gaming Conference and Awards (CEEGC & CEEG Awards)
- Prague Gaming Summit (PGS)
- Vienna International Gaming Expo (VIGE)
- iGaming Radio (soon to be announced)
- iGaming Tweets (soon to be announced)
The company also announced that they will implement multilanguages to their leading brand, EEGaming.org. The changes will implemented by the end of January 2017 and will include the complete re-design of the leading portal of the Central and Eastern European market and the adding of Polish, Czech, Romanian and Hungarian languages.
Along with the “tuning” of EEGaming.org, EEGMedia will also launch two new brands, iGaming Radio and iGaming Tweets.
iGamingRadio.com is the first online radio which will be streaming gaming related news exclusively thorough daily shows, interviews and press releases. During the shows, the radio will be playing music for the delight of office workers or individuals that are involved in the gaming industry and spend hours in from of their computers, laptops or travel and listen via mobile devices.
The station is set to broadcast its first show on the 24th of April 2017.
iGaming Tweets is the second large project which will implemented in 2017 and targets the SEO and brand awareness services the company is developing. The project’s motto is simple “All iGaming industry tweets in one place!” The launch date for the project is set for May 2017.
For more details about the newly created parent brand, visit www.eegmedia.eu or send us an e-mail to email@example.com
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