Crossover deal between Playtech and Ladbrokes Coral announced
Playtech unites with Ladbrokes Coral for real-time casino and sport crossover
Playtech will join forces with Ladbrokes Coral for a real-time casino and sport crossover deal.
The new bet slip solution offers something unique to Ladbrokes Coral customers: the option to switch between live casino and football betting to follow live odds and action in both these segments without leaving the tables.
This innovative, first-of-its-kind cross-over facility is available 24/7 and supported by a dedicated studio. It features roulette operated by sports trained dealers, providing commentary throughout games.
There is a handy video wall that displays major game events and match statistics. The feature is created with a mobile-first focus. Fresh8 delivers automated sports content, by which users will get the most popular and optimised bets.
Antonio Ruggeri, Live Casino Product Manager for Ladbrokes Coral, explained: “Following the highly successful launch of Cheltenham Roulette last year, we’re delighted to be partnering with Playtech again to launch the industry’s first fully integrated bet slip.”
“This technology adds a brand-new dimension to our live offering, and is a great opportunity for players who enjoy sports betting to try out the live casino environment without missing out on any of the action. We’re confident the new bet slip will get a great reaction from players during the World Cup and beyond.”
Kevin Kilminster, Head of Live Casino Innovation for Playtech, added: “The new Ladbrokes Coral integrated bet slip is a significant step forward for the live casino experience. Sports fans no longer have to choose between playing roulette and keeping up-to-date with the big events.”
“With everything they need to place sports bets fully incorporated into the live studio, it’s a more convenient and engaging experience for the players. This is the first time any provider has delivered a full solution to bring an operator sportsbook offering into the live casino client. Owing to our unique omni-channel capabilities, Playtech is best placed to deliver this type of premium experience for operators.”
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