Sep 18 / 2018
Latest News / Sports

Content is key – Racing Post launches new Sports API

New Sports API gives quality content to Racing Post B2B

Racing Post B2B has releases its new Sports API, which provides handwritten, quality content on over 20 sports spanning over 5,000 events annually.

It’s well known that high-quality, original content is a proven powerful tool to boost website traffic and to increase customer dwell time. Additionally, more informed content leads to longer dwell times which in turn results in a higher average bet.

SiGMA iGaming Content is key – Racing Post launches new Sports API
The sports API provides valuable insights into the upcoming Conor McGregor match.

Users have access to sports data and content for all major global sports from golf to handball. The API gives in-depth tipping verdicts for the biggest events in the sporting calendar, including the upcoming Conor McGregor and Khabib Nurmagomedov UFC fight, Ryder Cup and NFL season. Racing Post’s Sports API covers all major betting markets specific to the sport.

Racing Post B2B will launch the Sports API at this week’s Betting on Sports conference. The conference spans across three days takes place at London’s famous Olympia. The conference is supported by various networking events through the week and will feature industry favourites such as BetConstruct and BlockChain Innovations Corporation.

Racing Post B2B Director Eugene Delaney commented, “High-quality content is more valuable today than ever before. With a saturated market and ease of access to opinions, it’s vital consumers gain an informed advantage from a trusted source. Our Sports API provides handwritten concise tipping content to help consumers make informed decisions on their bets.”

Delaney continued, “We’re excited to launch the product at the upcoming Betting on Sports conference. The exhibition has grown year-on-year and has become a key date in the diary for everyone in the industry. With an impressive list of speakers discussing the most pressing topics in the industry, it really has become an unmissable event.”

Rasmus Sojmark, CEO and Founder of SBC added, “We have a great and longstanding relationship with Racing Post. Over the years the partnership has grown and is focused on developing the betting and gaming industry through news, media and events.”

Racing Post B2B caters for all digital content requirements across web, mobile, tablet and retail.

Check out our latest events in the videos below:

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