Feb 2 / 2018
Latest News / Editorial/

Competition and Markets Authority Changing Bonus Offers Regulations in the UK

Playtech, William Hill and Ladbrokes Committed to Change their Bonus Strategies

The Competition and Markets Authority (CMA) have announced that some terms used for bonus offers are “likely to be unfair, in breach of consumer protection law, and could mislead consumers” and are therefore not appropriate.

Several operators of the UK Gambling market were affected by this statement. The CMA plans to implement stricter rules which will come to force before February 28, 2018.

According to the CMA, Playtech, William Hill and Ladbrokes have committed to change.
This implies changing their bonus strategies, since players will not have to play multiple times in order to withdraw money.
Secondly, restrictions regarding gameplay must be stated clearly and operators have to have defined terms to confiscate players’ money. And finally, players can not be forced by operators to take place in publicity.

Sarah Gardner, executive director at the UK Gambling Commission (UKGC) celebrated the announcement, “real progress in making gambling fairer and safer for customers will be made.” Further, she urged operators to comply with the CMA’s demands on time.


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