The agreement will cover Codere’s assets and the NBA’s online platforms, including NBA.com, the NBA App and NBA Mexico social media platforms.
Codere is known for executing key mergers. Recently, SIS partnered with Codere to supply online and retail operators with live pictures and data from its four racecourses in Latin America.
Codere’s Marketing Director, Ángel Fernández commented, “Our partnership with the NBA reinforces our values and leadership position of trust and fair play.”
Fernández added, “Respecting the rules of the game is part of our DNA, and our partnership with the most competitive league in the world exemplifies that. Together, we are thrilled to offer better experiences to our clients and add more excitement to the game, if that’s even possible.”
NBA Vice President & Managing Director, Latin America, Arnon de Mello noted,“Codere is one of the largest gaming operators in Mexico and our new partnership will offer more ways for our passionate fans to connect and experience the excitement of our game.”
As part of the partnership, Codere will become an Associate Partner of the NBA Mexico City Games 2018, which will feature the Orlando Magic playing regular-season games against the Chicago Bulls on Thursday, December 13, and against the Utah Jazz on Saturday, December 15 at the Arena Ciudad de Mexico in Mexico City.
Codere is a leading Spanish multinational company in the private gaming sector in Europe and Latin America. Codere is the only Spanish gaming sector Company that has been listed on the stock exchange since 2007.
Founded in 1946, The NBA is one of the four major professional sports leagues in the United States and Canada.
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