Oct 11 / 2016
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BtoBet Signs Partnership with NairaBet for Expansion to African Market

Following sportsbook and gaming platform BtoBet’s actions to expand into the African market, the company is proud to announce that it has officially entered into a partnership with Nigerian online betting and gambling operator, NairaBet.

NairaBet, – The home of sports betting – is a leading in-play bookmaker that offers a wide range of betting opportunities on all sports, as well as virtual racing and games.

CEO of NairaBet, Akin Alabi, said of the partnership: “As a leading sports betting operator in the Nigerian market, we are always on the lookout for quality partners and products to ensure a great experience for our customers.

“One such partner is BtoBet, and we are looking forward to working with them.”

BtoBet is a pioneer in new technologies for iGaming operators and the betting industry. The company uses technological intelligence as its main base for its products, and it offers unique, customisable, flexible, and secure cloud-based systems to deliver unprecedented capabilities to drive the sportsbook and iGaming business.

Also commenting on the partnership, BtoBet CEO Alessandro Fried added: “We are very proud to have NairaBet as a partner in Nigeria.

“The growing number of gamblers and the spread of mobile is indicating the need to adopt a suitable platform and fitting software to manage player data and gambling-related business anywhere, from land-based shops to mobile and online.

“I firmly believe BtoBet’s next-level omni-channel platform – B Neuron – will provide NairaBet with the greatest insight into players’ data and behaviour and will drive the company to increase revenues.”

BtoBet will also be showcasing at Malta’s biggest upcoming gaming event of the year, SiGMA16. If you’re interested in joining this iGaming summit in November and watching BtoBet among the other exhibitors, click here to register today.

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